Why I Chose Real Brokerage Technologies – by Matthew Garcia

Choosing a brokerage isn't just about splits and logos — it's about aligning with a platform that actually understands how real estate works now, not 20 years ago. I'm Matthew Garcia, REALTOR® based in the San Gabriel Valley, and when I made the decision to align my business with Real Brokerage Technologies, I didn’t just pick a company. I picked a movement.

So why Real Brokerage? Because it matched my vision of how real estate should be done: forward-thinking, efficient, and human.

Let’s start with this: I come from a background in marketing, recruiting, and business development. I’ve led teams, built systems, and coached professionals long before I ever sold a home. What I learned in all of that? Great results don’t come from outdated scripts or bloated hierarchies. They come from clarity, collaboration, and smart strategy.

That’s what Real delivers.

1. Tech-Forward, Not Tech-Phobic

Real isn’t stuck in the fax-machine era. Their cloud-based systems give me everything I need to serve my clients in Pasadena, Monrovia, and across the San Gabriel Valley without the paper-pushing chaos. From streamlined compliance to integrated marketing tools, Real allows me to focus more on people and less on paperwork.

2. Transparent, Honest, Human

As an agent who values straight talk and no-fluff guidance, I was drawn to Real’s transparent culture. There are no secret handshakes or closed-door deals. What you see is what you get — which is rare in this business.

3. Culture Over Ego

Real’s core values — Work Hard. Be Kind. Tech x Humility. "We" is greater than "Me" — aren't just bumper stickers. I see them reflected in every leadership call, tech update, and support ticket. And as someone who spent years coaching others to build systems and lead with purpose, I’m proud to be in a company that walks it like they talk it.

4. Scalable for High Volume, Rooted in Real Service

Whether you're closing eight deals a year or eighty, Real’s infrastructure supports it without sacrificing the client experience. That matters to me because I'm not just a solo agent — I run my business like a business. And my clients benefit from that structure every step of the way.

5. No Scripts From 1995

Let’s be real: the industry is full of training modules written by people who haven't bought or sold a home in a decade. I didn’t come to real estate to sound like a telemarketer — I came to build relationships, solve problems, and get deals done with integrity. Real empowers agents to be themselves while being excellent.

Why It Matters to You

If you're a buyer or seller in Pasadena, Monrovia, or anywhere in the SGV, know this: the brokerage I chose directly impacts the quality of service you receive. I chose Real because it's built for professionals who want to do the job right — not just make it look good.

This partnership allows me to bring you the best of both worlds: enterprise-grade systems with a boutique level of care. That's the Real advantage.

First step? Start with my podcast, Search to Sold! with Matthew "MG" Garcia, on YouTube. It’s where I break down what buyers and sellers really need to know — with honesty, strategy, and a little sarcasm to keep it human.

Disclaimer:
This blog post was created using a combination of personal insights, publicly available real estate resources, and AI writing assistance via ChatGPT by OpenAI. While every effort has been made to ensure accuracy and relevance, the information provided is intended for educational and informational purposes only and should not be considered legal, financial, or professional advice.

Readers are encouraged to consult with licensed professionals before making any real estate decisions. Turn Keys With MG, Matthew Garcia DRE# 02251181, and Real Brokerage Technologies assume no liability or responsibility for actions taken based on the content of this blog. Always verify any legal or regulatory advice with appropriate authorities or qualified professionals