MG's Seller's Guide

by Matthew Garcia

MG's Seller's Guide

🏠 First-Time Home Seller's Guide

The Real Deal for Selling Smart in the San Gabriel Valley

So, you're thinking about selling your home? Maybe your cozy condo is bursting at the seams now that you’ve added a new member to the family (fur baby or human—no judgment). Or maybe you're eyeing something with a view… or fewer stairs. Whatever your reason, selling your first home is kind of a big deal.

This guide is here to break down the entire process—from "what do I even need to do?" to "wow, we actually did that!"—in a way that’s clear, empowering, and a little fun (because paperwork doesn’t have to be painful).


🎯 Step 1: Defining What “Winning” Looks Like for You

Every good plan starts with your goals. Before we talk photos, listings, and lockboxes, let’s get real:

  • What's your motivation for selling?

  • What’s your ideal move-out date?

  • Are you buying at the same time? Relocating? Downsizing?

  • What are your absolute must-haves and must-nots in the process?

πŸ“Œ Pro Tip: Knowing what matters most to you—time, money, peace of mind—helps us build the right game plan.


πŸ“Š Step 2: Know the Market (Yes, Yours Specifically)

This isn’t a national average guessing game. You’re selling in the San Gabriel Valley—where markets can vary block to block.

We break it down like this:

  • Macro Market: National + regional economic trends

  • Micro Market: What’s happening on your street

  • The Numbers: Active listings, pendings, and recently solds in your neighborhood

  • Buyer Behavior: Who’s shopping, and what they’re obsessing over

πŸ’¬ Example: A staged bungalow in Alhambra might get 15 offers, while a dated condo in Pasadena could need a pricing tweak. Timing and strategy matter here—big time.


πŸ“¦ Step 3: Your Strategic Listing Game Plan

Let’s turn your home into someone else’s dream home.

We’ll define:

  • πŸ›‹οΈ Features & Benefits – What makes your home stand out

  • 🧭 Target Buyer Profile – Who are we marketing to? Young families? Investors?

  • πŸ“£ Attraction Strategy – The visuals, words, and platforms we’ll use to draw in ideal buyers


πŸš€ Step 4: Prepping for Launch (Yes, Like NASA)

Before we go live, we prep like pros. Think of this as your home’s red carpet moment.

  • πŸ“ Listing paperwork + seller disclosures (we make this make sense)

  • πŸ› οΈ Home improvement recommendations (budget-conscious and strategic)

  • 🎯 Staging suggestions—simple changes, big impact

  • πŸ“Έ Professional photography + media assets

  • πŸ“… Backwards planning from your ideal launch date

🎯 Goal: Make your home shine while staying compliant with NAR, HUD, and California disclosure rules (like the TDS and Natural Hazard Disclosure).


πŸ“’ Step 5: Introducing the Property to the Market

Launch day, baby!

Here’s what we roll out:

  • πŸ“¬ Traditional marketing + direct mail to neighbors and potential move-up buyers

  • 🌐 Digital strategy with social media campaigns, MLS, Zillow, Redfin, Realtor.com

  • 🏑 Open house strategy + showing coordination

  • πŸ“ˆ Weekly updates and buyer feedback reporting

  • πŸ”„ Agile strategy—we pivot if needed based on the data

πŸ’¬ Mini Rant: Marketing without a strategy is just noise. We launch with purpose.


πŸ’Ό Step 6: Offers, Negotiations & The Psychology of Price

Now the offers come in. It’s not just about the highest number—it’s about the strongest deal.

We’ll walk you through:

  • πŸ“‘ Offer comparison breakdowns

  • 🧠 Strategic counter-offers

  • πŸ’¬ Understanding buyer contingencies

  • 🧾 Back-up offer setup

  • 🎯 Negotiating with confidence (without being a jerk about it)

πŸ’‘ Pro Tip: Sometimes the best offer isn’t the highest—it’s the one most likely to close.


πŸ“‘ Step 7: Escrow, Inspections & Closing (a.k.a. The “Don’t Panic” Phase)

This is where paperwork flies and timelines tighten—but don’t worry. You’ll know exactly what to expect.

  • βš–οΈ Execute disclosures + contractual obligations

  • πŸ•΅οΈ‍♂️ Buyer inspections (we prep you for the findings)

  • πŸ“… Monitor timelines and contingency removals

  • 🧾 Appraisal coordination

  • βœ… Final walkthrough prep


πŸŽ‰ Step 8: Closing Time & Moving On

We’re almost there. Just a few final moves:

  • πŸ“„ Sign closing docs

  • πŸ”‘ Turn over keys

  • 🚚 Move out (with a moving checklist in hand)

  • πŸ₯‚ Celebrate—you just sold your first home!


πŸ›  Beyond the Sale: Still Got You

Even after closing, you’re not alone. I offer:

  • Help with buying your next home

  • Vendor referrals for repairs, cleaning, and movers

  • Support for second homes or investments

  • Staying connected for future goals or referrals (yes, I love a good testimonial)


πŸš€ Your Next Step

πŸ“† Book a Free Seller Strategy Session
We’ll estimate your net proceeds, map out a custom timeline, and walk through your home’s strengths and marketing angles. No pressure—just smart planning.


Disclaimer:
This blog post was created using a combination of personal insights, publicly available real estate resources, and AI writing assistance via ChatGPT by OpenAI. While every effort has been made to ensure accuracy and relevance, the information provided is intended for educational and informational purposes only and should not be considered legal, financial, or professional advice.

Readers are encouraged to consult with licensed professionals before making any real estate decisions. Turn Keys With MG, Matthew Garcia, and Real Brokerage Technologies assume no liability or responsibility for actions taken based on the content of this blog. Always verify any legal or regulatory advice with appropriate authorities or qualified professionals.

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Matthew Garcia

Agent | License ID: DRE# 02251181

+1(626) 367-0710

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